Pricing · Free trial · Top 5 compared
Updated Oct 2026
GoHighLevel Review 2026We tested the top 5 marketing platforms. One replaced 9 tools.
GoHighLevel, HubSpot, ClickFunnels, Kartra and Keap — scored on features, real cost and how much software you can cancel. Here's the honest verdict, flaws included.
✓ Cancel anytime✓ Unlimited contacts✓ Unlimited users
5
platforms run through the same build
10
feature categories scored
$97
GoHighLevel's starting price / month
0
vendors who paid for placement
01 — Feature comparison
GoHighLevel vs HubSpot, ClickFunnels, Kartra & Keap
Every tool does email — only one does everything. We checked each vendor's entry-level business plan. "Partial" means it's available only on a higher tier, via add-on, or in a limited form.
Feature
GoHighLevelWinner
HubSpot
ClickFunnels
Kartra
Keap
CRM & sales pipelines
✓
✓
Partial
Partial
✓
Funnels & websites
✓
Partial
✓
✓
Partial
Email marketing
✓
✓
✓
✓
✓
Two-way SMS
✓
Partial
—
Partial
✓
Booking calendars
✓
✓
Partial
✓
✓
Workflow automation
✓
Partial
✓
✓
✓
Review & reputation management
✓
—
—
—
—
Courses & memberships
✓
—
✓
✓
—
White-label / resell as your SaaS
✓
—
—
—
—
Unlimited contacts & users
✓
—
—
—
—
Pricing model
Flat, from $97/mo
Per seat + hubs
Tiered by contacts
Tiered by contacts
Tiered by contacts
10 out of 10 categories covered — on the cheapest plan.
Try it free for 14 days→
02 — Stack cost calculator
How much can GoHighLevel save you?
Tick the tools in your current stack. Prices are typical entry-level monthly costs — yours may differ.
Your current stack$261/mo
GoHighLevel Starter$97/mo
You could save per year
$1,968
That's $164/mo back in your pocket — and one login instead of 5.
Replace my stack — start free →
Excludes GoHighLevel usage fees (SMS, calls, email sends, AI), billed separately.
03 — The honest review
Honest GoHighLevel review: not perfect, still the best value.
We rebuilt the same small-business setup in every platform: a lead funnel, booking calendar, email + SMS follow-up, review requests and a pipeline. GoHighLevel was the only one that handled all of it without a single third-party integration.
9.4
Editor's scoreFeatures 10 · Value 9.8 · Ease 8.2 · Support 8.6
What we loved
✓Replaces your whole stack. CRM, funnels, email, SMS, calendars, reviews, courses and automations in one login.
✓Flat pricing. Unlimited contacts and users on every plan — your bill doesn’t punish growth.
✓Built for agencies. Sub-accounts per client, snapshots to clone setups, and full white-labeling.
✓SaaS mode. On Agency Pro you can resell the platform under your own brand and set your own prices.
✓Fast-moving product. New features ship constantly, including AI tools for chat and calls.
What could be better
–Learning curve. There’s a lot here. Expect a week or two before it feels natural.
–Usage fees on top. SMS, calls, email sends and AI are billed through a wallet, separate from the plan.
–Busy interface. Less polished than HubSpot; some menus are buried.
–Starter caps sub-accounts at 3. Agencies with more clients will need Unlimited.
Get it if you are
A marketing agency, a local service business, a coach or consultant juggling 4+ tools — or anyone who wants to resell software under their own brand.
Skip it if you
Only need a simple email newsletter, or run a large enterprise sales team that relies on deep custom reporting.
04 — Head to head
GoHighLevel alternatives: where the others win.
GoHighLevel vs HubSpot
HubSpot wins onPolish, enterprise reporting and a huge integration marketplace.
GoHighLevel wins onPrice. HubSpot charges per seat and per hub, so costs climb fast as you grow.
Verdict: GoHighLevel for SMBs & agencies
GoHighLevel vs ClickFunnels
ClickFunnels wins onA slightly slicker funnel editor and a big template community.
GoHighLevel wins onEverything after the funnel — SMS, calendars, reviews, a real CRM.
Verdict: GoHighLevel
GoHighLevel vs Kartra
Kartra wins onA tidy, beginner-friendly course and membership experience.
GoHighLevel wins onUnlimited contacts, two-way SMS, agency sub-accounts and white-labeling.
Verdict: GoHighLevel
GoHighLevel vs Keap
Keap wins onMature sales automation and invoicing for solo businesses.
GoHighLevel wins onFunnels, websites, courses and reputation tools included at a lower starting price.
Verdict: GoHighLevel
05 — Pricing
GoHighLevel pricing: three plans, all with unlimited contacts.
Pay yearly and get roughly two months free. Prices verified October 2026.
Starter
$97/month
or ~$81/mo billed yearly
One business, or an agency with up to 3 clients.
✓3 sub-accounts
✓Unlimited contacts & users
✓CRM, funnels, email, calendars
✓Reputation management
Unlimited
Best value
$297/month
or ~$248/mo billed yearly
Growing agencies managing many clients.
✓Unlimited sub-accounts
✓Everything in Starter
✓API access
✓Branded desktop app
Agency Pro
$497/month
or ~$414/mo billed yearly
Agencies reselling the platform as their own SaaS.
✓Everything in Unlimited
✓SaaS mode & rebilling
✓Advanced API
✓Set your own client pricing
GoHighLevel FAQ
GoHighLevel (also called HighLevel) is an all-in-one marketing platform and CRM for agencies and small businesses. It combines a CRM, funnel and website builder, email and SMS marketing, booking calendars, reputation management, courses and workflow automation in one login.
Stop paying for nine tools. Start with one.
Try GoHighLevel free for 14 days. If it doesn't replace at least half your stack, cancel before you're billed.
Claim your free trial →Takes about 2 minutes · Cancel anytime